UEFA Champions League Live on BT Sport

BT Sport needed a series of posters to advertise the upcoming season of Champions League football live exclusively on their channel.
Brief given by J. Walter Thompson advertising agency in London. - In collaboration with Jim Sullivan - jimsull.com

Concept 1 - “Collect Every Moment”

Fans will “collect” new memories from their favorite players live during the Champions League on BT Sport. Posters inspired by virtual trading cards and pack openings will highlight star players from some of Europe’s top leagues to gather excitement surrounding the famed soccer competition.

Concept 2 - “Get Close”

Watching Champions League live makes you feel as if you are a part of the action. Placing fans into real game situations will display how BT Sport lets you experience every aspect of the game.